WHY
Very few organizations know WHY they do what they do. WHY is not about making money. Thats a result. It's a purpose, cause or belief. It's the very reason your organization exists.
HOW
Same organizations know HOW they do it.
These are the things that make them special or set them apart from their competition.
WHAT
Every organization on the planet knows WHAT they do.
These are products they sell or the services
From my earliest childhood days, asking und understanding WHY has been at the core of everything I did. It unlocks the world, not just for kids, but for all of us.
Alexander von Massenbach